Heatworld / Sony Cybershot - "Capture The Moment"

The brief was to promote the new Sony Cybershot T2 model and drive sales. A stylised microsite was created with weekly photo content updates from the heat editorial team, and users were encouraged to upload their snaps which were entered into a weekly draw. The best images were entered into a competition to win a holiday and the camera. The campaign was promoted via Facebook and seeded through photography websites.