Heatworld & Options "Love Match" Campaign

The brief was to launch the Options range of hot chocolates and introduce the seven flavours in a fun and engaging way. The seven Options Studs were profiled, each with the distinctive personality characteristics of one of the seven flavours. Following a short quiz users were matched to their ideal Options Stud. Users were emailed by the studs on a weekly basis, each email contained themed personalised content. I designed the "Love Match" logo and campaign illustration for the microsite, integrating the love. I was involved in the art direction of the photoshoot, and design of all the campaing assets including the interface, email and banner ads.