Bourjois - Petit Guide De Style

Bourjois wanted to launch their new palette of eye shadow to the New Woman online audience. I came up with the concept and designed the interface elements for the eyeshadow widget. The idea being a NewWoman user would select a colour from the new range using the wand. By selecting a colour of their choosing, this would directly affect the colour of the New Woman Beauty channel home page whilst also showcasing the new colour range to an engaged audience. They were then directed through to a landing page to enter a competition to win the product. I produced the campaign ads which worked in tandem with one another, allowing the butterflies to animate from one ad through to the next on the page.