Estee Lauder Sensuous Gold

Takeover and integrated advertising campaign with Primped.com.au. I worked on the concept, storyboards, UI, home page takeover and advertising placement design. I worked on the concept and produced the design of home page takeover and a Treasure Hunt game engaging users to find five easter eggs around the site that led them to Sensuous Gold product and then entered into a competition to win a product. The secondary element of the campaign captured user data through the interactive MPU which I built using Flash. This directed users to stores for a free product sample via voucher download.